Ezra

The Story Behind the Name:
“Ezra” comes about from Ruta Maya Coffee, a new supporter of SRC’s oceanic research and education. As a small family owned and operated business based in Austin, TX, Ruta Maya chose to name their adopted shark after the youngest member of the family- Ezra, age 10. While Ezra may not be quite old enough to man the coffee roaster, it was his early interest in sharks that opened the team’s eyes to the world underseas, and the tumultuous state in which many of its inhabitants are living in. With a brand promise of localized organic farming comes a responsibility to protect the environment, leading Ruta Maya to seek out ways in which it could further the conversation about ocean health and the need for widespread action and personal accountability.

The company’s founder and Ezra’s father, Tim Sheehan, grew up in Coral Gables and has maintained a close relationship with Miami over the years. Despite Ruta Maya’s Austin roots, the Shark Research & Conservation Center felt close to home and was a natural step towards sharing Ezra’s message. SRC’s commitment to providing youth education programs aligns within Ruta Maya’s goal of having the morning coffee ritual become a time for parents to share SRC’s research with their own shark-interested children, creating a generation of environmental advocates in effect.

External Website: www.rutamayacoffee.com

Social Media

Facebook: @rutamayaorganiccoffee

Instagram: @rutamayacoffee

Adopt-a-Shark: For information on how you can contribute to our shark conservation research by adopting and tracking your own shark, please visit our Adopt a Shark page.